Plus YouTube is another excellent way to create awareness of your brand and grow your business.
With more than one billion people watching different YouTube videos every day, you have more reason to start your own YouTube channel and start making money out of it.
Creating a YouTube channel is easy, but optimizing it to grow your brand while increasing your earnings takes planned strategies.
You will need to know how to continually create fresh video contents that will keep your audience coming back for more. When you can build a brand identity, you can begin showcasing your products or doing some affiliate marketing.
In this post, you will learn how to create a YouTube channel to grow your brand and make money.
These are easy but targeted steps to make it possible. Read it carefully so that you don’t miss out on any crucial game-changing strategy.
To create a YouTube channel for growing your brand and making money, a personal channel is counterproductive as you will always have to share the login details of your email to other users before they can get access to your channel.
To create a brand account:
After the account creation, you will have to do some customization to give it a professional look and for search engine optimization. It is essential to do this if you want people to find your videos and subscribe.
The first thing you want to do is edit your channel icon if you don’t want it to get linked to the profile photo of your brand account. You’ll see the “Edit channel icon” box. Click edit to upload a new photo.
Ensure the photo you are using follows the image sizing recommendation of YouTube, which is 800*800 pixels. The image should be either PNG, JPG, BMP, or GIF. If you are using a GIF, ensure it is unanimated.
Taking action further to create that professional and reliable brand identity for your profile, you need to add a channel art. To do this, use a computer (not a mobile device) and log into your YouTube.
Click on your profile to choose your channel. The image sizing for your channel art should be 2560*1440 pixels as recommended by YouTube.
After uploading, you’ll get a preview of the image and how it will appear on different devices to see if its what you want. You can always edit the image until you get satisfied.
Another vital step for optimizing your channel for people to find it is through adding details and specifications. To do this, locate the setting option close to the subscribe button and under the channel art.
Click on it, and the channel settings will pop up, and you’ll see a dropdown list. Go to the “customize the layout of your channel” option in the menu and enable it as it’s switched off by default. After doing this, “click save” to usher you into where you can add the description to your YouTube videos.
You’ll get a space to add your description, email, location, and links. Under your story, you can write briefly about your brand and its mission. If you have any products to sell, include it as well.
When writing your description, you need to use keywords relating to your brand or product so YouTube can push your contents as a recommendation to people searching about your product type.
Remember to include links of your social media profiles and perhaps the website for your products so that your audience can click on it to learn more about your brand.
After you are through with creating your YouTube channel, the next thing you’ll want to do is uploading videos. Click on the create a video or post button which look like a tiny video camera at the screen top. Upload the video, add the necessary description with relevant keywords, and click publish.
The truth is if you don’t have engaging and high-quality contents, you may be able to get people to click on your videos once, but they will never come back again.
You need to ensure that whatever content you are putting out there is informative and at the same time told or showed in a captivating way that makes it unique from all other videos.
Aside from making creative content, you should also ensure its optimization to help reach your target audience since YouTube is known as the second largest search engine in the world.
Here are types of content you will want to consider for your YouTube videos:
One of the video contents you can find displayed in most channels is that which relates to education.
These days, people prefer picking a new skill from the internet rather than slaving away in the name of apprenticeship or internship, and YouTube is their preferred learning center.
You can also create educational contents for your audience about your brand and products.
For example, if you design t-shirts, you can create a video on how to maintain a designed t-shirt for a long time, or how to get stubborn stains off a t-shirt, and so on.
So that aside from selling your products, you also become an authority in that subject.
Storytelling is the act of allowing your audience to imagine the benefits of buying your products through the videos you create.
They are buying the experience rather than the product.
Your video should be able to show what the product can do, much like action speaks louder than words. Let your videos inspire your audience so much that they will get compelled to request for your product.
If you are creative enough, you can also add some entertaining content to attract and keep your audience. Even when trying to advertise a product, adding a bit of comedy will cause no harm.
Everyone loves a good laugh, and if you can find a way to do so, why not?
Thanks for reading. It’s been great fun to dive into how to create a YouTube channel and I hope you picked up one or two tips from this post.
Creating a successful YouTube channel to grow your brand and also make money needs lots of strategic decisions. But you can start making money from your channel even before hitting the first 1000 subscribers if you play your cards right. If you just created a YouTube channel of your own or already have one up and running, I’d love to hear from you and learn from your experience in the comments below.
Do you have any tips to optimize your YouTube channel?