In our last article on how to advertise on different social media platforms, we discussed the different types of Facebook and Instagram ads. In this article, we are going to dwell on advertising on Twitter, LinkedIn, Snapchat, Pinterest, and YouTube.
Without further delay, let’s look at the different ads in each of the social media platforms and how to use it to your social media marketing advantage.
You can advertise on Twitter if you wish for initial or more engagement of your audience with your tweets. You can also promote your Twitter account to get more followers, create brand awareness, drive traffic to your website, or encourage people to install your apps.
Using this ad, you will have to pay per every action of each of your viewers. If you are looking to get more followers, you’ll pay per follower gained. If you need the traffic to your website, you’ll pay per click and so on.
If you have men products to sell, Twitter ads are one of the best social media platforms to use since about two-thirds of the audience are males. Here are types of Twitter ads to use:
When using this ad, you can either use your existing tweets or create new tweets. However, ensure your campaign objectives aligns with your business goals. You should also stay away from mentions and hashtags when creating your content to avoid unnecessary clicks.
You can promote your tweet and account to get to your target audience and attract new followers using Twitter promote. With this ad, you get to promote ten tweets daily as long as it pasts Twitter quality filter.
When you use Twitter to promote an ad, your account has the chance of reaching 30,000 people in addition to your regular organic reach, and this translates to about 30 followers per month. The ad costs $99 per month.
If you are looking to reach more people, drive traffic to your website, conversion and sales boost, generate leads, encourage app installment, increase video views, and overall engagement rate on Snapchat, consider using their various ads.
If you are specifically targeting a young audience of females, Snapchat is one of the best platforms to consider since about 60% of its users are females between the ages of 18-24 years.
Here are the types of Snapchat ads to help your social media marketing strategy:
You can use the snap ads to show features of your products in image or video format, but they shouldn’t be more than 10 seconds. But you can include various attachments such as lead forms, long-form videos, landing pages, and so on as calls to action. Since Snapchat ad time is short, endeavor to keep your content clear and concise.
If you have more ads to showcase, say up to 20 snaps, take advantage of this tile ad to give your audiences different views of your products or services.
You also have the option of adding different attachments with the swipe up options so your audience can take more action.
Add four thumbnail images with a URL link to one ad campaign to reach more audiences and accomplish your objectives through the collection ads.
The LinkedIn ad helps to create brand awareness, increase engagements, video views, drive people to your company’s website, increase conversions, and generate leads.
LinkedIn serves the profession salespersons more than any other social media platform. The different types of LinkedIn advert include:
This ad helps your content explicitly reach a larger audience, which is why they appear on the news feed. When using this ad, ensure you use larger images of 1200*67 pixels, and a total headline of 150 characters to get the brat engagement and a higher click-through rate.
Another type of LinkedIn ad is the Sponsored InMail, where users get your customized ad messages in their inbox on LinkedIn when they come online.
When writing the messages, ensure it’s not more than 500 characters of compelling messages to convince the reader to take action. Include a call to action words such as try, apply, click, today, or free to drive clicks and possible conversions.
If you want to target desktop users with your ads, consider using the text ad to accomplish your goals. These ads will appear at the top right part of the newsfeed on users’ pages after you’ve placed them. You also have the option of including a small image of 50*50 pixels with the test.
The Pinterest ad helps you with the same objectives as various other social media ads, which are brand awareness, traffic to specific products or websites, video impressions, etc. If you hope to reach more women, Pinterest can help since there are more women on the platform.
Get more people to see your regular pins by using the Pinterest ads. Using this ad, you can use up to five images to create a video or carousel. You can also get a free exposure bonus when users save the pins you promoted. Here are some ways to improve your pins:
Go through the ad manager to start a Pinterest ad campaign. Select your goals and decide if you want the pay per click or impression option. Put on your creativity hat when creating the ads to get more engagement.
To get people to visit your website and also streamline your advertising budget, go for the promote button ad. You can choose to promote existing but best-performing pins. This ad is a pay-per-click ad that only charges you when someone clicks to visit your website.
YouTube ads are a bit different from your regular social media ads but still carry out similar responsibilities. You can drive traffic to your website, increase brand awareness, generate leads, get people to subscribe to your channel, and boost product sales.
YouTube has more male users than females, which includes both the older and younger generation. To get started on creating a YouTube ad, you’ll need a Google Ad account. Here are types of YouTube ads to use:
These are the type of ads you see automatically playing before the beginning of a YouTube video with the option of “skip the ad after 5 seconds.” And since it’s Google’s property, they can also appear on other Google networks such as their apps and games.
Unlike the trueview ads, viewers can’t skip this type of ad. You can only create videos of a maximum of 20 seconds for this ad so ensure its compelling right from the beginning.
These ads can’t get skipped, but they are only 6 seconds long and appear at the end of a YouTube video, so endeavor to make every second count.
Understand that every ad objective comes with its budget, which could be a few dollars daily or keep running into millions of dollars. You will get charged based on cost per click (CPC), cost per 1000 impressions (CPM), cost per conversion and cost per video view.
Other things that determine how much you’ll pay are the ad quality, campaign objective, target audience, time factor, country, and ad placement. And since most social media ads deal with auctions, your bidding will also determine your budget.