Being a successful social media marketing leader is not as easy as many people think. You have to be flexible and ready to learn and adapt at any given moment.
Everybody can be a social media manager, but to be a successful one, you need to take some determined steps that will set you on the right course. Some of them are having the correct information about your audience, creating high-quality content, relating with thought leaders and influencers in your niche, using the right ads to get across to your target audience, and so much more.
In this article, we will discuss the habits of a successful social media marketing leader so that you can see if you are on the right part or not:
Know your audience
To be able to sell to someone, you need to know their interests. Their interests will help you come up with the best content they would find valuable. To know about your audience, you have to know their demographics, which includes their age, gender, educational level, location, personality type, where they work, their role, favorite social platform, etc.
Also, find out what interests or motivates them, their struggles, pain points, values, dreams and aspirations, influencers, etc. and so on. Take a step further to find out the social network. They are most active alongside their comments to determine the kinds of content that interest them.
You can carry out your research using communities, surveys (online and email), blog comments, focus groups, one-on-one interviews, and analytics dashboard.
It is crucial to gather all this information about your audience before trying to create content. Knowing your audience helps you understand their pain points and create specific much-needed that resonate with them and also puts your products and services as the much-needed solution.
Have a calendar
It is easy to get caught up in so many responsibilities that you don’t have time to post on your social media accounts. But if you wish to be a successful social media marketing leader, you have to post regularly.
Another challenge of most marketers is the tend to stay longer on social media than necessary, which then takes up the time they should have used in carrying out other tasks. And by the time they try to complete the different tasks, it eats into their social media time, and the cycle continues making them inconsistent in posting.
To combat these challenges, you need to use a social media calendar where you can create time to check out your social platforms. Set aside at least thirty minutes to an hour to browse through your accounts, reading comments, engaging in conversations, and then posting content you’ve created.
Sometimes, time may not permit you to create and post content, but with various social media tools like Hootsuite, Buffer, and the rest, you can schedule your posts and get them posted on the right time for increased engagement with your audience.
Create engaging contents
To become a successful social media marketing leader, you should be able to create content that brings engagement, such as comments, likes, shares, or video views. To develop such content, you have to be confident, and this can only come if you’ve studied your audience well enough. Create content that is thought-provoking enough to elicit a response from your audience. And remember always to reply or acknowledge as much comment as possible. You should also add a call to action, such as sharing your posts or clicking on a link. Don’t assume your audience should know what to do, direct them.
While creating quality content will earn you an organic search on your website, you’ll need to run ads if you want to reach a broader target audience to build brand awareness and boost sales. But then, you need to know the right ads to use that will give you a good return on investments even if you are on a small budget.
One of the best ads to consider using as a social media marketing leader is the Facebook ads, which help is the most comprehensive ad of all social media platforms since they have the most significant number of users, making it easy to collect information on demographics.
The different types of ads on Facebook include; the story ad, leads ad, messenger ad, carousel ad, video ad, photo ad, slideshow ad, and a host of others, which meets the specific targeting needs of marketers. These ads help in creating brand awareness, lead generation, drive traffic to your website, retargets, promote products and services, converts, and boost sales.
You can also use other social media platforms like Instagram, Twitter, Pinterest, Snapchat, etc. to run your ads. When running your ads, ensure you have a goal in mind as this will not only help you to use the right ads, it will also help you know the right metrics to check when doing a performance analysis.
Using automation tools
To build a visible brand online, you need to have a presence in most of the social media platforms. And what this means is that you have to log in and out of various platforms, post tailored contents for each of the platforms, respond to all your customers online, and other stressful responsibilities.
Luckily, you don’t need to go through all that frustration as there are lots of quality social media automation tools that you can use to manage all your social media accounts from one place.
These tools have been designed to make the roles of social media marketer easier. They help to schedule posts, reply comments, and inquiries from customers without logging into your accounts. You even get to monitor your response time to customers using these tools. Examples of these tools are Chatfuel, Hootsuite, Buzzmoz, Buffer, CoSchedule, amongst others.
Identify social media accounts in your niche or related niche and follow as this has lots of benefits. The first benefit is that when you follow, you draw attention to your brand as they would want to check out who followed them. Another advantage is that you can get inspiration on content to create by seeing their updates. Also, you get to see what they are doing right or wrong and know how to improve on their mistakes to attract more followers.